Co-Founder & CEO
Marcus Cole
With a background in culinary arts and 15 years in the restaurant industry, Marcus built Zupas on the belief that everyday food can be extraordinary.
Our Story
About Zupas
From a single kitchen in Las Vegas to a beloved cafe destination — discover the zupas story, the values we live by, and the people who make it all possible.
Who We Are
Fresh Food, Real Ingredients, Real People
Zupas was born from a simple belief: everyone deserves a meal that's both delicious and made with integrity. Our founders started with a small kitchen, a few trusted recipes, and a passion for bringing bold, wholesome flavors to everyday dining in the United States.
Today, Zupas is a neighborhood cafe where neighbors meet, families gather, and food lovers find something new to love. Every bowl of soup, every salad, every sandwich — crafted fresh each morning using real, recognizable ingredients.
We don't cut corners. We don't use shortcuts. We believe that the best meals start with honest cooking, and that's a principle that has guided every decision we've made since day one.
12+
Years Serving
50+
Menu Items
10K+
Happy Guests
What Drives Us
Our Mission & Core Principles
At cafe Zupas, every decision we make traces back to these guiding principles — from the suppliers we choose to the way we greet every guest.
Fresh First
Every ingredient is sourced fresh. We prepare our menu items daily — no freezer shortcuts, no artificial shortcuts, just real food made with care.
Community Centered
We exist to serve our neighbors. Zupas is more than a restaurant — it's a gathering place where every guest is treated like family, every single visit.
Sustainable Practices
We work with local suppliers, minimize waste, and use eco-friendly packaging because we believe caring for our planet goes hand in hand with great food.
Uncompromising Quality
We hold ourselves to the highest standard in every detail — from recipe development to the final presentation of every dish that leaves our kitchen.
Our Journey
The Zupas History
From a single location in Las Vegas to a growing cafe brand — here are the milestones that shaped who we are today.
The First Kitchen Opens
Founders Marcus and Elena open the first Zupas kitchen on Rainbow Blvd, Las Vegas. The menu features six soups, three salads, and a dream to serve fresh food to the neighborhood.
Expanding the Menu
Growing demand leads to the addition of sandwiches and seasonal specials. Zupas introduces its signature house-baked bread and gains a loyal local following.
Community Recognition
Zupas is named "Best Neighborhood Cafe" by Las Vegas dining guides. The team grows to 25 staff members and introduces catering services for local events and businesses.
Sustainability Commitment
Zupas launches its local sourcing program, partnering with Nevada farmers and suppliers. Eco-friendly packaging is adopted across all takeaway orders — a decision driven by our guests.
Online Ordering Launch
Zupas launches its online ordering platform and delivery service, making it easier than ever for guests across the United States to enjoy fresh meals from our kitchen.
A Decade of Fresh Food
Celebrating over 10 years of serving the community, Zupas refreshes its menu with seasonal rotating specials, expands its catering program, and continues to grow its team of passionate food lovers.
The People
Meet the Zupas Team
Behind every great meal is a dedicated team. These are the people who wake up every morning with a passion for fresh food and genuine hospitality.
Co-Founder & Head Chef
Elena Vasquez
Elena is the creative force behind every Zupas recipe. Her approach to flavor — bold, balanced, and always fresh — defines the dining experience.
Operations Manager
Jordan Kim
Jordan keeps everything running smoothly behind the scenes — from kitchen logistics to guest experience. His calm precision ensures every order arrives perfectly.
Community & Events Lead
Priya Nair
Priya bridges Zupas and its community through catering events, local partnerships, and the kind of warm hospitality that keeps guests coming back.
Want to join this team?
View Open Positions
What We Stand For
The Values Behind Every Zupas Meal
These aren't just words on a wall — they're the principles that shape how we source, cook, serve, and grow.
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Transparency in Every Ingredient
We believe you should know exactly what's in your food. Our ingredients are listed, our sourcing is honest, and our kitchen is an open book to anyone who asks.
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Respect for Our Guests
Every person who walks through our doors — or places an order online — deserves to feel valued. We listen, adapt, and go the extra mile to create a memorable experience.
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A Commitment to Our Team
Our staff are not just employees — they're the heart of Zupas. We invest in fair wages, growth opportunities, and a positive workplace where people genuinely enjoy coming to work.
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Continuous Improvement
We never settle. Every season brings new ingredients, new ideas, and new ways to serve our guests better. Feedback fuels us — and we're always listening.
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Giving Back to the Community
Zupas actively supports local food banks, school programs, and community events. We believe businesses thrive when the communities around them thrive too.
Our Mission
"To serve food that nourishes people, connects communities, and never compromises on the quality of real ingredients — every single day."
— Marcus Cole & Elena Vasquez, Co-Founders